Packaging Design for Soumah Wines premium Yarra Valley Pinot Noir Sparkling.
Soumah Wines believe that the moon governs not just tides and time, but the very rhythm of its vineyard.
While most harvests are guided by ripeness charts and weather forecasts, Soumah waits for a more delicate signal: the rising of the crescent moon.
The result is their signature Brut, four years on lees to create a vintage sparkling that embodies both elegance and mystery. With its fine bead and citrus blossom aromatics, it is the wineries tribute to lunar timing.
To honour this heritage, the packaging was designed as a visual echo of the crescent harvest.
A distinct illustration was meticulously crafted. The label uses a combination of two foils, embossing to capture the moons surface texture and a gloss varnish on the crescent to enhance its glow.
The typography is carefully composed to rotate around the moon, creating harmony and movement that echoes lunar cycles